MLA updates: IMPACT series

With one webinar being held every Monday from 18 October to 15 November 2021, this series will focus on major initiatives that are set to help double the value of red meat sales by 2030.

A number of game-changing innovations and achievements have contributed to our industry’s prosperity over the years – genetics and genomics, objective measurement and processing automation, world-leading integrity systems and ground-breaking marketing campaigns to name a few...

...but how do we continue to unlock value from existing programs and deliver new initiatives to double the value of red meat sales?

It requires us to be bolder, to aim higher and to maintain a razor-sharp focus on the end game.

Find out how MLA is working with industry to create real, tangible impact.


Watch the series

Watch the MLA updates webinar series here

Impact through supply chain innovations

Understanding and responding to market and consumer-driven needs is key to exceeding customer expectations and growing a more profitable red meat industry. Learn more about the innovations that are modernising our supply chains. Understand how leveraging feedback and connecting data is delivering greater industry benefits now and into the future. 

When: 18 October 2021

Marketing impact towards 2030

As sales and media channels become more fragmented, it is increasingly difficult to reach and engage consumers.  Join this webinar to hear how MLA is reshaping its domestic and international marketing programs to stay relevant and drive more impact from marketing investments.  

When: 8 November 2021


Impact through sustainability innovations

Find out how industry partnerships are being used to tackle some of industry’s big complex issues while contributing to doubling the value of red meat sales and positioning Australia as a trusted source of protein through its sustainability investments. 

When: 25 October 2021



Impact through red meat positioning to build community trust

In this webinar, hear of the key activities MLA is undertaking in partnership with industry to share the positive, real story about  Australian red meat and how the industry is tackling myths on topics such as the environment, animal welfare, nutrition and plant-based fake meats.   

When: 15 November 2021 

Impact through strengthened integrity systems

Our integrity systems protect the Australian red meat and livestock industry’s disease-free status and underpin the marketing of Australian product as clean, safe and traceable. Join this webinar to hear about the strategy that is driving impact across our supply chains to strengthen the integrity systems and create efficiencies through the eNVD – our digital industry consignment system. 

When: 1 November 2021

About the webinars

A webinar will be hosted each Monday from 18 October to 15 November at the below times:

Western Australia 

10am – 11am 

Northern Territory 

11.30am - 12.30pm


12pm - 1pm

South Australia 

12.30pm - 1.30pm 

New South Wales/Australian Capital Territory/Victoria/Tasmania 

1pm - 2pm 

The registration page will allow you to select which webinars you wish to attend.

Once registered you’ll receive a confirmation email containing:

  • An 'Add to Calendar' link to add each registered webinar event to your calendar. The calendar entry will include webinar event joining details.
  • In the lead up to your registered webinar event/s you will receive an email reminder that also contains the webinar event joining link.