MLA Updates: Impact

With one webinar being held every Monday from 18 October – 15 November 2021, this series will focus on major initiatives that are set to help double the value of red meat sales by 2030.

A number of game-changing innovations and achievements have contributed to our industry’s prosperity over the years – genetics and genomics, objective measurement and processing automation, world-leading integrity systems and groundbreaking marketing campaigns to name a few...

...but how do we continue to unlock value from existing programs and deliver new initiatives to double the value of red meat sales?

It requires us to be bolder, to aim higher and to maintain a razor-sharp focus on the end game.

Find out how MLA is working with industry to create real, tangible impact.


Redefining resilience through growing market opportunities

Find out how MLA’s domestic market program fosters the prosperity of the industry by demonstrating the value of red meat to consumers and how MLA’s international markets program grows demand by maintaining and improving access, providing insights and promoting Australia’s superior points of difference.

Why should you tune in?

Resilience is a quality often associated with Australian cattle, sheep and goat producers. For generations red meat producers have been able to show resilience in the face of environmental and economic challenges such as drought, fire and flood and market variability. In 2020 and beyond, resilience must evolve to fit a new set of challenges. 

Looking ahead, what will resilience look like? The challenges ahead will require us all to be agile and ambitious, to see adversity as opportunity, to be innovators, sustainable and world leaders in global competitiveness – delivering high value, high quality products to our customers, consumers and the community in Australia and around the world. 

This webinar series comprises a packed program of speakers and topics to help you build the profitability and resilience of your business today, tomorrow and in the future.