Driving profit through the farm gate
How do we achieve this? For one, we must know what our consumer wants, needs and desires. For another, our industry needs to continue pursuing market access so our product can get to the right consumers, unencumbered. And we need price signals emitted by commercial brands for products that consumers will pay more for. In all this, producers play a pivotal part in delivering a product that fits the bill, that meets the expectations of consumers, regardless of where they are in the world.
This session focuses on investments along the supply chain that are helping to meet the needs of consumers and, in doing so, support a more profitable and sustainable industry. From genetics to eating quality, with insights from leading edge producers who are excelling in their field, ‘Driving profit through the farm gate: investments shaping red meat’s future’ explores how MLA is investing today to drive the success of red meat businesses tomorrow and in the future.
Session 1: Building resilience in a changing climate while maintaining productivity and animal wellbeing
Forum introduction: Michael Crowley, General Manager, Producer Consultation and Adoption, David Beatty, Program Manager – Value Chain Research and David Packer, Program Manager - Adoption.
- Michael Crowley, General Manager, Producer Consultation and Adoption, Meat & Livestock Australia
- Basil Doonan, Principal Consultant/ Director, Macquarie Franklin
- Jane Kellock, sheep producer
- Drewe Ferguson, CSIRO
- Andrew Whale, Livestock Logic
- Craig Forsyth, producer
- Fiona Conroy, producer
- Andrew Curruthers, AD Commodities
- Simon Falkiner, producer