Join MLA for a red meat-inspired breakfast and listen to an in-depth discussion about how red meat producers should be confident to share their story.
Provenance is key – but what is it that consumers think, feel and want – and how does red meat fit into a complex and changing marketplace?
Featuring analysis of the latest consumer insights data, presentations from red meat producer advocates and those working on the ‘food front line’ – chaired by MLA’s Chief Marketing, Communications, and Industry Insights Officer, Lisa Sharp – this breakfast will not only set you up for the day ahead but also provide plenty of food for thought about keeping red meat on the plates of consumers in Australia and around the world.
Howard Parry-Husbands, Chief Executive Officer, Pollinate
Consumer and community sentiment – the facts
Michael and Michelle Lyons, Beef producers from Charters Towers, Queensland
Promoting our industry: a producers perspective
Peta Carige, APD, Accredited Sports Dietitian
Consumer and community sentiment: challenging perceptions
Date: Wednesday, 20 November
Time: 7.00am - 8.30am
Venue: Tamworth Regional Entertainment and Conference Centre
Dress code: Smart casual.
Registration is essential for catering purposes.