Building resilience through community trust in the red meat and livestock industry

Understand how the community perceives the Australian red meat industry and how to maintain community trust and confidence in our products through effective marketing and communications.

Speakers and resources

• Introduction: Jason Strong, MLA Managing Director
  
  
• MLA’s community strategy: Lucy Broad, MLA General Manager Communications
  
  
• What Aussies really think about our industry: Emma Gillingham, MLA Consumer Insights Manager
  • MLA’s community sentiment research
• Advocacy, school education and virtual classrooms: why our industry’s future depends on it: Samantha Jamieson, MLA Group Stakeholder Collaboration Manager
  • Promoting the industry
  • Livestock Leaders Program
  • MLA community programs
  • Good Meat website
• What it's like sharing our industry's story with Aussie school kids: Jo Stewart, The Gourmet Goat Lady

Participant questions answered

Share your thoughts on the MLA updates redefining resilience through producer innovation webinar - Take the survey.