Graham Yardy

Domestic Market Manager, Meat & Livestock Australia

Graeme leads MLA’s domestic marketing campaigns and the promotion of Australian red meat in the increasingly competitive domestic market, positioning Australian beef as “The Greatest” for its quality, versatility and nutritional benefits and driving consumer demand.

Before joining MLA, Graeme was Head of Marketing for the Australian fruit and vegetable industry’s research and development corporation, Horticulture Innovation. Prior to that he spent over a decade in FMCG food manufacturing in sales, marketing and insights roles for Mars Food, here in Australia and in North America.