Red Meat 2017


Australian red meat producers and stakeholders are invited to attend Red Meat 2017 in Alice Springs. The program includes a producer tour, the latest research, innovation and marketing insights, a trade show and technology demonstrations, a business breakfast and unrivalled networking opportunities.

MLA Producer tour: Practical pathways to profitability

Learn how to better meet the market with practical advice on genetics, livestock husbandry, natural resource management and MSA eating quality accreditation at Ben and Nicole Hayes’ Undoolya Station.

Attendees are advised to wear covered footwear and bring a hat and water bottle.

Session 1: Tour of Undoolya Station
Hosted by Ben, Nicole and Nikita Hayes, the tour will provide a first-hand overview of the station’s operation and showcase some of the innovation being employed by the family in the management of their business.

Session 2: Markets, feedback and value adding
Speakers and topics include:

Session 3: Innovation in action
The MLA Producer Tour will be displaying working demonstrations of the latest on and off farm innovations and how these can be applied in your business:

Advocates Workshop

MLA is facilitating an Advocates Workshop in conjunction with Red Meat 2017 to equip producers and other industry players with the skills, confidence and knowledge to promote the industry and advocate its credentials within the community.

The Advocates Workshop includes an update on MLA’s community engagement projects, as well as upcoming events and educational opportunities to strengthen the important relationship between the producer and the consumer.

Places are strictly limited. Interested participants are encouraged to click here to contact MLA for details.

Red Centre Welcome

Join us for "Red Centre Welcome" - a grazing cocktail event showcasing Australian beef, lamb and goat. Accompanied by locally sourced ingredients, this event will be a tribute to world-class Australian produce deep in the heart of the Red Centre.

This event will take place under the stars at the iconic Alice Springs Telegraph Station - the birthplace of the Alice Springs township.

The Alice Springs Telegraph Station Historical Reserve marks the original site of the first European settlement in Alice Springs. The Station was established in 1872 to relay messages between Darwin and Adelaide, linking with an underwater cable network to London.

MLA Business Breakfast

Join a high level discussion with a special guest speaker over a hearty breakfast with fellow producers, industry leaders and other representatives from across the red meat value chain.

Red Meat Industry Forum

Session 1:
Red Meat Advisory Council: Working for Central & Northern Australia

A forum for producers from the Red Centre and other leaders in agribusiness Australia wide to engage in a two-way dialogue with leaders across the Australian red meat industry.

How can RMAC and red meat policy makers better work for your red meat business and your region from paddock to plate?

RMAC Chair Don Mackay will open with Beyond 2017: Red Meat Futures followed by a facilitated panel discussion direct with policy leaders throughout the Australian supply chain. Key topics include trade, transport, innovation and how RMAC can better work for your regions. Featuring:

Session 2:
Meat & Livestock Australia

The MLA Producer Forum provides MLA members with the opportunity to hear from key MLA staff on the past year’s highlights and future directions of MLA’s marketing and R&D programs.

This Forum encompasses the red meat value chain, starting with an expert analysis of the current global demand trends and then examining their implications for our Australian industry from farmgate through to the consumers’ plate. The Forum will feature:

The Forum will be followed by an open Q&A session with the panel, as well as MLA's Michael Finucan and Dr Christine Pitt.

MLA Lunch “Around the Globe”

Meat & Livestock Australia's culinary team will take guests around the globe, showcasing delicious examples of how True Aussie beef, lamb and goat is dished up in key export markets every day.


MLA Annual General Meeting

MLA's 2017 Annual General Meeting will be held on Wednesday, 22 November at the Alice Springs Convention Centre.

MLA Chair Michele Allan will report on the company’s performance in 2016-17 and MLA Managing Director Richard Norton will inform members of the company's priorities for the year ahead. The formal proceedings of the AGM will also include consideration of MLA accounts and the election of three Directors to the Board.

All MLA members are entitled to participate in the AGM. This is your opportunity to ask questions, meet the MLA Board and leadership team and learn more about how your levies are being invested in ensuring the future prosperity of the Australian red meat and livestock industry.

If you are an MLA member and cannot attend, you do have the opportunity to submit questions on notice. Click here to submit your question.

For more information, including registration details and voting entitlement, please click here to visit the MLA website or call MLA Membership Services on 1800 023 100.

Australiana BBQ

Red Meat 2017 closes with a casual BBQ dinner showcasing some of the dishes that MLA has successfully launched into domestic foodservice and retail.