Digital Forum
"From the hype to the happening"

22 - 23 November 2018

About MLA's Digital Forum

You’ve probably heard all the hype about digital technology being the next big thing in agriculture. But what’s really happening in the red meat industry right now? And what are the new developments headed our way? MLA’s Digital Forum is your chance to see some of the latest digital technology in action on the farm.

You’ll hear industry colleagues share their experiences of applying digital tools in their business and the impact it’s had on their time, their decision making and their bottom line. And you’ll be able to connect with service providers from all over the world as they showcase the technologies available now for your business in our digital tradeshow.

MLA’s Digital Forum has something for everyone – whether you’re wanting to see what a difference digital technology could make to your enterprise, or you’re looking for the next tool to further increase the productivity of your business.

Who should attend?

  • Producers
  • Feedlotters
  • Processors
  • Retailers
  • Industry service providers
“What are the options to improve how my business and family are connected to the outside world?’
“Once I’m connected, how can that add value to my business?”
“How can I use data to optimise my business?”
“What opportunities are there in Objective Measurement and does it work for live animals?”
“Can I use digital to engage better with the consumer and/or the community?”

Join us in Canberra from 22-23 November to learn the very latest, talk to those who know and get a heads-up on future industry projects.

Please note: MLA's Digital Forum is a part of the Red Meat 2018 Program. Registration is essential through the Red Meat 2018 registration portal.


Digital Forum Agenda

Thursday, 22 November

Digital Forum Field Day: Experience the happening

Join us on a visit to “Carwoola” where we will demonstrate many of the digital solutions available now. Day-to-day, Darren and his team at Carwoola operate a 2,000 hectare mixed livestock and cropping enterprise. With their support, MLA and various solution providers have installed a range of tools encompassing connectivity, animal monitoring and tracking, asset monitoring and tracking, human safety, analytics and user interfaces.
Participants will travel by coach from Hotel Realm departing at 7.15am and return to the hotel before 2.00pm.
Official opening and welcome Richard Norton, MLA
Setting the scene Sean Starling, MLA
Darren Price

Session 1: Global consumers – expectations and transparency

“What are global consumers expecting? How are they connecting with their food supply? The experience is becoming more important than the product!
The Supermarket of the Future / International consumer expectations (SotF) Carlo Ratti – Director (Co-Op SotF developers)
Engaging consumers with your story, through technology Sean Starling, MLA
Industry programs that underpin SotF Richard Heath. Director (Australian Farm Institute)

Session 2: Future leveraging of digital data

How can I use data and technology to optimise my business? What data can I get? Who owns data? How do I encourage others to use it yet still get value from it? How might data in Australian retail sector be generated and shared in the future?
What is data and who owns it? Kate Carruthers, University of NSW
How to give up data and profit Chris Bennetts, NSW Transport
How might data be generated by an entire value chain Luke Wood, EscaVox
Integrating Watson and The Weather company to drive profitability for global producers Chacko Jacob, IBM / The Weather Company
Trade show and refreshments

Friday, 23 November

Session 3: Leveraging non-red meat livestock technology for the benefit of the Australian industry

How can I use data and technology to optimise my business? What data can I get? Who owns data? How do I encourage others to use it yet still get value from it? How might data in Australian retail sector be generated and shared in the future?
  Ed Morton, RapiScan

Session 4: Generating business and consumer data

Hear from solution providers who have installed equipment on the farm in the areas of; connectivity, animal monitoring and tracking, asset monitoring and tracking, human safety, analytics and user interfaces Topics include:
  • Smart animal tags and walk over weighting
  • Assets (water, gates, machinery)
  • Human safety / farm hand safety / vehicle safety
  • Drones Feedbase – Hand held, hyperspectral and satellite
  • Soil – inground sensors
  • Pests – cameras, drones
  • Weather and environment – stations, satellite
  • Supply chain sensors
  • Autonomous solutions – land and ground
  • Livestock, processing, health and product objective measurement
  • Software and dashboard
  • Session 5: Connectivity Solutions

    What are the options to improve how my business and family are connected to the outside world?

    Session 6: Digital supply chain trust

    Fraud, validating claims, substitution, underpinning claims
    How to gain consumer trust Hollis Ashman and Caroline Francis, University of Melbourne
    What is really happening in this space? Why is authenticity important and how does Shping ensure it? Joel Stevenson, Shping

    Session 7: A possible digital future

    What’s the future and how do we ensure we are well-placed to succeed?

    How to register for Digital Forum

    Digital Forum is a part of the Red Meat 2018 program. Using the dropdown in the below form, indicate the number of attendees you wish to register. Click 'Register' and complete your details in the new browser window. Alternatively, please visit our booking website directly at redmeat2018.eventbrite.com.au

    Having trouble? Please contact us.